PRINCIPLES
by Ray Dalio
MINDSET: THE NEW PSYCHOLOGY
by Carol Dweck
LITTLE GOLD BOOK OF YES! ATTITUDE
by Jeffrey Gitomer
START WITH WHY: HOW GREAT LEADERS INSPIRE EVERYONE TO TAKE ACTION
by Simon Sinek
CREATIVITY, INC.
by Ed Catmull
THINK AND GROW RICH
by Napoleon Hill
WHERE GOOD IDEAS COME FROM: THE NATURAL HISTORY OF INNOVATION
by Steven Johnson
LITTLE RED BOOK OF SELLING
by Jeffrey Gittomer
RELENTLESS: FROM GOOD TO GREAT TO UNSTOPPABLE
by Tim Grover
ELEVEN RINGS: THE SOUL OF SUCCESS
by Phil Jackson
EXTREME OWNERSHIP: HOW U.S. NAVY SEALS LEAD AND WIN
by Jocko Willink
PRE-SUASION: A REVOLUTIONARY WAY TO INFLUENCE AND PERSUADE
By Robert Cialdini
PURPLE COW: TRANSFORM YOUR BUSINESS BY BEING REMARKABLE
by Seth Godin
HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS
by Nir Eyal
JAB,JAB, JAB, RIGHT HOOK: HOW TO TELL YOUR STORY IN A NOISY SOCIAL WORLD
by Gary Vaynerchuck
SIX THINKING HATS
by Edward de Bono
THE OBSTACLE IS THE WAY: THE TIMELESS ART OF TURNING TRIALS INTO TRIUMPH
by Ryan Holiday
THIS IS MARKETING: YOU CAN’T BE SEEN UNTIL YOU LEARN TO SEE
by Seth Godin
ZERO TO ONE: NOTES ON STARTUPS. OR HOW TO BUILD THE FUTURE
by Peter Thiel
THE TB12 METHOD: HOW TO ACHIEVE A LIFETIME OF SUSTAINED PEAK PERFORMANCE
by Tom Brady